Conceptual videos are abstract videos; they do not contain a straightforward narrative or a narrative at all but suggest a mood from images. For example in this video by Gnarls Barkley, there is clearly no narrative, but the style of the video creates a mood. The black and white colours connote simplicity as well as the overall concept of the video and the slick symmetry suggests order within the video in a modern way, much like the modern sound within the music.
http://www.youtube.com/watch?v=bd2B6SjMh_w
Narrative videos tell a story or part of a story, usually linking to the lyrics of song. This video shows a clear story in the form of a flashback. As well as being narrative it fits in with Todorov’s theory of storytelling in a music video, in five parts.
· Equilibrium – the singer is happy with her partner in their home.
· Disequilibrium – they fall out
· Recognition – she goes back over time with herself as a child, seeing her parents arguing and the bad outcomes.
· Reparation – she realises she needs to make up with her partner to be happy.
· New equilibrium – a lesson is learnt, that the couple shouldn’t argue and they live happily again.
Performance videos focus on the artist or group performing the track. For example in this music video by James Morrison, he is shown performing his song. There are many close ups of his guitar and him singing into the microphone to back this up. The effect of a performance based video is that the audience gets to appreciate the raw talent of the artists and that they play their own instruments, and this is their career rather than just a glamorous title.
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