This narrative music video by The Script fits in with Goodwin’s theory vastly in that the lyrics link with the visuals on the screen.
· The lyrics “I’m not moving” are heard with the singer sitting on the “corner of a street” as sung in the song.
· A news report and people taking photos of the man is shown with the lyrics “maybe I’ll get famous, as the man who can’t be moved, and maybe you won’t mean to, but you’ll see me on the news” showing a link.
· He also sings of a policeman, when one is shown on screen
· There are close ups of his “words on cardboard” and the “pictures” in his hand which is also one of the 6 criteria that Goodwin created for music videos.
· A notion of looking is shown when the singer is shown looking at the people walking on the street passing by, as he waits.
· Genre characteristics are shown when the band is seen playing together as this is typical of this type of boy band who play their own instruments.
· The steady pace of the song fits the simple cut transitions and the tone fits the story within the song and video.
This music video heavily involves an intertextual style as it is based on the story Alice and Wonderland, executed in a more glamorous way.
· In this video the intertextual references include a the Queen of Hearts, the artist as Alice, the scenes from the movie such as when Alice is crying and flooding a room because she has eaten food to make her grow and when Alice is stuck in the White Rabbits house, the caterpillar, a tea party, the White Rabbit and pocket watch.
· In the scene where the artist is stuck in a house, there is a notion of looking as the camera largely focuses on her direct address and facial expressions, this is backed up by the use of close ups.
· At one point the lyrics in the song say “life is short”, these lyrics are shown linking with the visuals as they are being written down.
· The pocket watch links with the repeated lyrics “tick tock”.
· The abstract and quirky nature of this video fits the upbeat tempo of the music, due to the amounts of colour used and the fast transitions.
In this video, there is heavy focus on the notion of looking and music with visuals.
· At the beginning of the video there is coloured light and darkness shown on the artists face but there is always at least one of her eyes showing, as this is vital to connect with your audience and grab attention. Attention drawn to her eyes is also shown when they are framed by luminous gloved hands supported by close ups.
· The genre of the music fits the atmosphere of the music video. This music we would associate with dance because of the tempo and style and the constant motif of lights are shown in this music video relating to the club/ dance theme. This backs up the theory of genre characteristics and music and visuals.
· Lyrics are shown working with the visuals when the lyrics “boom boom” are sung whilst the action of a heartbeat is shown with the hands.
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